AN EXAMINATION OF THE RELATIONSHIP BETWEEN CONSUMER INNOVATIVENESS AND FASHION INNOVATIVENESS

The Empirical Relationship Between Inequality and Innovativeness

an investigation about the relationship between insurance lines and economic growth; the case study of iran

مطالعات قبلی بازار بیمه را به صورت کلی در نظر می گرفتند اما در این مطالعه صنعت بیمه به عنوان متغیر مستفل به بیمه های زندگی و غیر زندگی شکسته شده و هم چنین بیمه های زندگی به رشته های مختلف بیمه ای که در بازار بیمه ایران سهم قابل توجهی دارند تقسیم میشود. با استفاده از روشهای اقتصاد سنجی داده های برای دوره های 48-89 از مراکز ملی داده جمع آوری شد سپس با تخمین مدل خود بازگشتی برداری همراه با تعدادی ...

Effects of brand trust, perceived fit and consumer innovativeness on fashion brand extension evaluation

This study explored the effects of brand trust, perceived fit, and consumer innovativeness on the overall evaluation of vertical and horizontal extensions for fashion brands. Data were collected from 187 female consumers aged 18 or older who were familiar with Giorgio Armani, the parent brand chosen for this study. Regression results showed that brand trust was a positive predictor of the overa...

the investigation of the relationship between type a and type b personalities and quality of translation

چکیده ندارد.

Innovativeness or Confidence? The Effect of Consumer Innovativeness and Self-efficacy on the Acceptance and Diffusion of Innovative Technology

This study analyzed the effects of consumer innovativeness and self-efficacy on different age groups’ acceptance and diffusion of innovative technology. For this purpose, we measured delivery application service users’ innovativeness and self-efficacy, and found each age group’s levels of satisfaction, intent to use again, and intent to recommend. We used this data to analyze the influence that...